New Ford Ranger Platinum Model Lifts Pick-Up Trucks to Luxury Levels

Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, revealed two new Ford models, the top-spec Ranger Platinum, and expanding the Ford Ranger line-up.

The New Ranger Platinum takes the Pick-Up to new heights, combining the capability and versatility of Ranger with unique styling and premium features for customers who value outstanding comfort and generous specification to support their active lifestyle and family needs.

New Ranger Platinum is available exclusively in double cab specification and is powered by Ford’s 2.0L Bi Turbo diesel engine, producing 210 PS and 500 Nm of torque. Power is delivered through the Ranger’s electronically controlled part-time four-wheel drive system, combined with 10-speed automatic transmission and an e-Shifter.

Smart on the outside
Key exterior enhancements include a unique grille, 20-inch alloy wheels (First-in-Ranger), ‘Platinum’ hood badging, Silk Chrome trims, Matrix LED headlamps (First-in-class, Best-in-class), a dampened tailgate which makes lowering the tailgate effortless, and Ford’s ingenious Flexible Rack System (First-in-class), Swing-in-Place Roof-Rails and Power Roller Shutter. New Ranger Platinum will also be available in the Equinox Bronze paint colour4, previously available only on Everest.

Smart on the inside
New Ranger Platinum boasts premium appointments, like quilted leather accented seats and a 12.4-inch digital instrument cluster, 12-inch infotainment screen with the latest SYNC®4A, B&O speakers, ambient lighting, E-Shifter and Active Park Assist 2.0. The front seats are heated and ventilated (First-in-class) with 10-way power adjust and with memory function for the driver (First-in-class), while the digital instrument cluster and decorative finishes add to the sense of opulence when you get behind the wheel.

New Ranger Platinum sets itself apart from other Ranger variants with its Everest-inspired dashboard which features a closed shelf and upper glovebox, while badging on front seats and floor mats round out the interior enhancements.
“From the high-quality leather accented seats to the Everest-inspired dashboard, the Ranger Platinum oozes refinement,” said Nick Eterovic, Chief Interior Designer, Ford Ranger.

Built for work, family, and play
New Ranger Platinum is every bit as versatile as its siblings. It will come with Ford’s Flexible Rack System, a sliding sport bar that is adjustable to fit longer items.

The roof racks feature roof rails that swing across the roof when needed, can be adjusted to two different lengths, and then stored away in the roof rails when not being used. The clever Flexible Rack System can be operated by one person and locks into five different positions along the length of the load box. A pop-up crossbar increases the height of the loading platform to match the Swing-in-Place Roof Rails.

“The Flexible Rack System has been tested to the same durability standards as Next-Gen Ranger itself and redefines how customers can use their Ranger for work, family, or play. It’s just another example of Ford’s unlimited thinking,” said Nik Tribhuvan, senior engineer, Special Vehicle Engineering.

Exterior Highlights:
Silk Chrome trim including unique grille, ‘PLATINUM’ badging on the hood, front       doors and tailgate
Unique 20-inch Alloy Wheels (First-in-Ranger)
Matrix LED Headlamps with auto dynamic levelling, LED DTRLs, and Full LED tail lamps (First-in-Ranger, Best-in-class)
Damped (gas strut) Tailgate
New Flexible Rack System (First-in-class)
Power Roller Shutter
Platinum exclusive colour: Equinox Bronze

Interior Highlights:
12.4-inch Colour Digital Instrument Cluster (Best-in-class)
12-inch Colour Multi-Function Touch Screen (Best-in-class)
Heated & Ventilated Front Seats with Premium Quilted, Perforated Leather Accented Trim (First-in-class)
Driver Memory Seats with 10-Way Power Adjust for Driver and Front Passenger (First-in-class)
Bang & Olufsen Premium Audio System (Best-in-class)
Distinctive ‘Platinum’ branding on front seats & upper glovebox
Accent stitching & decorative finishes
e-Shifter (Best-in-class)
Active Park Assist 2.0

Pricing & Warranty
The New Ranger Platinum 2.0L Bi Turbo Diesel price starts from RM183,888 (on-the-road without insurance) in Peninsular Malaysia, RM189,688 (on-the-road without insurance) in Sabah, RM189,688 (on-the-road without insurance) in Sarawak.

New Ranger Platinum comes with a five-year manufacturer’s warranty, or 160,000 km, whichever comes first. Customers can also opt to extend to a six-year or seven-year or up to 40,000km coverage with the Premium Care extended warranty package (EWP). To enhance the ownership experience further, Ford also offers Extended Service Plan (ESP) packages for both models, tailored to meet specific customer needs.

The Special Edition Ford Everest WildTrak,

The Everest WildTrak is created for adventurous souls who long for a capable 7 seater SUV with luxurious comfort and convenience, elevating the standard of SUV market to another level.

The Special Edition Ford Everest WildTrak, the newest variant of Ford Everest designed specifically for families, combines adventurous performance with exceptional comfort, high capabilities, and superior technologies in a rugged, refined, and fun-to-drive SUV. It features a new colour, Luxe Yellow, with Boulder Grey accents.

In terms of performance, the Special Edition Ford Everest WildTrak comes with a 2.0L Bi-Turbo engine paired with a 10-speed automatic transmission and 4WD capabilities in six selectable drive modes for maximum performance while travelling on all surfaces: Normal, Eco, Tow/Haul, Slippery, Mud/Ruts, and Sand.

It is also fitted with a short-throw e-Shifter and electric parking brake that provides the opportunity for increased advanced driver assist systems (ADAS), like fully automated parking assist.

Inside, the cabin has been completely redesigned with black synthetic-leather seats decorated with orange stitching and the ‘WildTrak’ logo on the front seats for that iconic tough look, complemented by the Ambient Lighting on the dashboard. Reflecting a true adventurer’s lifestyle, the Special Edition Everest WildTrak also comes equipped with a bold grille with black ‘WILDTRAK’ letters on the hood.

Delivering premiere innovation to the customers, the Special Edition Everest WildTrak is packed with a full suite of driver-assist technologies, especially the fully automated Active Park Assist 2.0 (First-in-class) that allows drivers to park in tight spaces with ease. Drivers and passengers can stay connected and enjoy a variety of comforts and conveniences through the best-in-class 12-inch multi-touch screen multi-function display, as well as the 12.4" color information display on the cluster. The Raised Roof Rails on the Everest WildTrak provides extra space and security for cargo and its panoramic moonroof that lets you enjoy the view of the sky and the scenery. 

The Special Edition Everest WildTrak 2.0L Bi Turbo Diesel price starts from RM338,888 (on-the-road without insurance) in Peninsular Malaysia, RM342,388 (on-the-road without insurance) in Sabah, RM342,388 (on-the-road without insurance) in Sarawak. The next-gen Everest WildTrak will be available in three exterior colors, including Luxe Yellow, Meteor Grey, Absolute Black.

Launch Video here

For more information about SDAC and Ford, follow Ford Malaysia on FacebookInstagramTwitter or YouTube, or visit www.sdacford.com.my.